What is Net Promoter Score?
Understanding Net Promoter Score is the first step into understanding how to utilize the Focus Arrow service. Net Promoter Score asks one question; How likely is it that you would recommend our company to someone else?
By asking this question our software can measure your companies performance as your customer see it; by categorizing them as Promoters, Passives, or Detractors.
Promoter is someone who has an appreciation for your company and are loyal to your message. They likely will continue to purchase your services and look for you to help lead their vision based on your products or services.
Passive are likely satisfied with your service but they are on the fence with how they will mold the future of their business with you. The Passive customer is willing to look at other competition within your industry.
Finally, the Detractor are customers that are not satisfied with your service. They may be actively seeking other alternatives or are speaking about your organization in a negative light to others.
Why is Net Promoter Score Important?
This one simple question is sent to your customers. How likely is it that you would recommend our company to someone else? It is simple for your customers to understand and just as easy for your employees to interpret as they look to improve their stake in your business. The simplicity also helps drive stronger response rates and better feedback, which is something every organization always needs to be striving for.
By utilizing Net Promoter score the focus of your business will help move in a direction of listening to your customers to improve your products and services. Your employees will have a rallying cry, now focusing on making your products and services better to help drive up that Net Promoter score, earning more loyal clients, and increasing your revenues.